E-Commerce Design  •  Design System  •  UI/UX Design

Led a full rebranding initiative for a global e-commerce reseller with branches in the U.S., Japan, and Korea. The project included a comprehensive redesign of their digital presence across all regional platforms, ensuring visual consistency while tailoring the user experience to local markets. Delivered a unified design system encompassing updated color palettes, typography, and component libraries.

For the e-commerce platforms, crafted user-centered UI/UX optimized for product discovery, ease of navigation, and mobile responsiveness — creating a seamless, intuitive shopping experience across markets.

The result: a globally cohesive yet locally relevant brand presence that elevated credibility, simplified user interaction, and supported international growth.