Developed the visual identity and promotional materials for Art of the Open Air, a free outdoor exhibition in Balboa Park, San Diego. The exhibition showcased seven modern sculptures from the Museum’s internationally recognized collection.

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Inspired by Tony Rosenthal’s Odyssey III, the identity blended a youthful, approachable tone with a clean, modern aesthetic — helping to attract a broader audience while staying true to the Museum’s contemporary art vision.

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Designed supporting materials, including event cards, to extend the brand experience on-site and beyond — increasing engagement and reinforcing visual consistency in public spaces.