Art of the Open Air is a permanent outdoor sculpture collection at the San Diego Museum of Art featuring modern and abstract works throughout Balboa Park. The goal was to create a visual identity that captured the artistic character of the collection while translating effectively across promotional and exhibition materials. Inspired by a featured sculpture, I explored its forms through sketching and abstraction, simplifying its distinctive qualities into a recognizable logo. The final identity balanced artistic expression with clarity and flexibility across print and environmental applications.